"A Must Have Growth Market for Media Production Companies" |
Warning! If you're a media production company with corporate clients and you're not taking advantage of the Foreign Language Marketplace you're bottom line is getting a Beat Down.
"Why you should add this Vertical Market to your business portfolio"
YOUR NAME HERE
Hello my name is Mark Ohlsen and welcome.
I'm going to show you how you can position your company in this marketplace by adding a vertical business simply doing what your already doing.
Producing Foreign Language Media can:
• Increase you value to your client base
• Increase you companies ability to offer more services without sacrificing internal resources
• Increase your bottom line by 25% or more
• Deepen your client relationship for long term... repeatable success
Crossing the Language Barrier... it’s time!
The time is now for Media Production Businesses to take advantage of this massive growth market. Crossing the language barrier truly presents an unparalleled growth opportunity for businesses of all kinds.
The Foreign Language Marketplace is expanding rapidly. According to XXXXXX It’s currently estimated that this global market generates about 83 Billion dollars annually. This is a perfect vertical business for production companies; one that can be easily implemented into your core business model.
It is proven there are only three ways to grow a company:
1. Acquire more customers (who doesn’t want that?)
2. Sell more to your existing customers (Great... but how to you do that?)
3. Charge more money for your product and services (Good luck with this one these days!)
So what exactly are we talking about here? We’re talking about the opportunity for your business to actively promote and offer “media localization” services to your clients and your prospective clients as well.
This directly speaks to points 1 and 2 above.
As I've already mentioned the time is now for you to take advantage of this growth market. It truly presents an unparalleled growth opportunity.
Want some proof? Here is a brief summary of a survey we did among media production companies who have already added media localization services to their business profile.
• A third see “entering new markets” as their greatest revenue opportunity in the coming year
• Foreign language production is a growth market, especially for videos, voice-over, and web-based media
• Among companies that promote localization services, 85% indicated that revenues from localization services contributed up to 10% of their bottom line and 14% indicated that these revenues contributed up to 25% of their bottom line.
• On average, revenues from localization services are up 21% compared with 5 years ago and it's still growing.
The question is, why would you not position your business to take advantage of this growth potential and the revenue associated with entering this marketplace? The world of global business expansion dictates that there is a big demand to translate and produce corporate English media into every language imaginable.
I may not be telling you anything you don’t already know but... there is also a big demand for all types of employee training. Employee Training via the internet is the fastest growing component corporations are moving to and foreign languages are a big part of this.
So you may be wondering; “How can we do this”? You may be saying “Why would be do this? This is not what we do and we don’t have any experience with foreign language media production”.
These are really valid concerns and I would be remiss if I did not come full disclosure of the myriad of potential issues that can and do arise. There are many reasons why many media production companies fail when trying to produce these types of projects on their own. It starts with the lack of understanding of the Key Considerations that are needed in order to get any foreign language project produced correctly.
The fact is there are many line items in a foreign language production sequence that if not executed properly will cause issues to arise and send production cost well over budget. It can be, and usually is, a very daunting task to undertake If you do not know what you’re doing.
There are no shortages of foreign language projects gone bad; Some even as far a legal action.
But I would not have brought you here if I didn’t’ have answers to all of the pain and pitfalls
associated when producing foreign language media.
So why should you listen to me?
Since your here, I believe that you are truly interested in producing foreign language media for your corporate clients? If so great.
Would you like to know what other media production companies, just like yours, are doing in this marketplace and how they got there?
Would you also like to know...
- How to position your company IN the foreign language marketplace?
- How to add foreign language production as a vertical market to your business model?
- How to position your company as "The" foreign language experts to your clients?
- How to Increase your revenue by adding foreign language capabilities to your portfolio?
These are a few additional key (A LOT MORE THAN JUST 5 KEY...)considerations you'll need to know if you want to actually become successful in the foreign language marketplace.
Has this ever happened to you? You've finished an English video for a client and then your asked to send the video and audio assets to a translation company, so they can get a foreign language version translated and produced?
There are reasons why your clients are not asking you to help them with this.
Or the opposite happens... they do ask you... for six language versions and you say "we don't know much about that process so we can't help you".
Or maybe you've actually tried this and had a very bad experience.
In any case LRS Recording can help you!
Wouldn't you rather have the ability to keep those projects in house and have control over producing the foreign language versions while increasing your revenue?
You have an opportunity to become the hero to your clients by simplifying the foreign language process for them.
....um... If you only had a way to get this done for them. Because if you did, your clients would be able to take a much easier path while working with someone they already know and trust to get this done for them.
Can you see how this would position your company as a more valuable vendor by making their process easy and seamless? I would like to think you would.
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Before we start to talk about the product/service/solution we have on offer for our website visitor its important to share with them how you or your company became knowledgeable in the subject matter and why you provide a viable solution.
Feel free to use your story telling skills, never forget that you are talking to real people and the more you make an emotional connection with them the more they are going to pay attention to what you have to say.
The better the job you do making a connection with your reader, and the more they see their results played out in your story, the more likely they are to accept any offering you have for them.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi at nunc in sapien ultricies varius vitae in sapien. Mauris varius turpis quis pellentesque dignissim. Nunc blandit molestie molestie. Sed et molestie magna, et imperdiet sem. In hac habitasse platea dictumst. Suspendisse laoreet gravida sem, sed tincidunt risus pellentesque ac. Vivamus eget orci quis libero malesuada viverra tincidunt eget magna. Nam tristique pellentesque felis, eu facilisis turpis auctor non. Sed ipsum neque, sodales id lacinia et, accumsan vitae leo. Interdum et malesuada fames ac ante ipsum primis in faucibus.
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Now we start to talk in detail about the our product or service in this section. We want to focus on the benefits potential customer will experience as a result. Its good practice to avoid getting too specific, you should avoid in depth discussion on the features of the product.
Bullet lists on sales pages simply work...
They capture people scanning down the page, and allow people to quickly grab an essence of the improvements that lay ahead for them should they choose to take you up on your sales offer.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi at nunc in sapien ultricies varius vitae in sapien. Mauris varius turpis quis pellentesque dignissim. Nunc blandit molestie molestie.
- Benefit 1 - In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus.
- Benefit 2 - In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus.
- Benefit 3 - In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus.
- Benefit 4 - In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus.
- Benefit 5 - In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus.
- Benefit 6 - In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus.
- Benefit 7 - In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus.
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Testimonials from other successful customers are very powerful. A key in using testimonials is to remember that people are tuned into WII FM - "Whats in it for Me".
Showcasing testimonials that not only confirm the quality of your product, but also handle buyer objections, will serve you very very well. Objections such as, “Will this work for me?”, “Is this company/person trustworthy?”, “How long will this take and do I have time for this?".
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. James Dyson, OptimizePress
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In this section we break down the product/service that the customer will get when they accept your sales offer.People like to see what they are going to get and see proof of the value that they will receive.
Again - its important not to get too technical with the features of the service but continue to focus on the benefits ahead.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi at nunc in sapien ultricies varius vitae in sapien. Mauris varius turpis quis pellentesque dignissim. Nunc blandit molestie molestie. Sed et molestie magna, et imperdiet sem. In hac habitasse platea dictumst. Suspendisse laoreet gravida sem, sed tincidunt risus pellentesque ac. Vivamus eget orci quis libero malesuada viverra tincidunt eget magna. Nam tristique pellentesque felis, eu facilisis turpis auctor non.
Product Benefit 1
Product Benefit 2
Product Benefit 3
Product Benefit 4
Product Benefit 5
Satisfaction Guarantee
In id venenatis purus, at scelerisque massa. Suspendisse sed rhoncus elit. Curabitur ut ultrices lacus, ac ornare elit. Etiam scelerisque accumsan lacus sed sollicitudin. Aenean vitae est nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis ligula malesuada viverra dapibus. Cras justo sapien, porta vitae porttitor ut, adipiscing in justo. Phasellus dictum rhoncus nibh, eu lacinia ipsum mattis vel. Duis aliquet massa sed elit scelerisque ultricies.
Add a text link to your product here
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If people get to this section of the sales page then they need to see some further additional benefits before they commit to buy. So BONUS items included in the purchase are great conversion tools.
These can be additional services, blueprints, interview recordings, software, event tickets, etc...
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Bonus #1
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Usually $97
Bonus #2
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi at nunc in sapien ultricies varius vitae in sapien. Mauris varius turpis quis pellentesque dignissim. Nunc blandit molestie molestie. Sed et molestie magna, et imperdiet sem. In hac habitasse platea dictumst. Suspendisse laoreet gravida sem, sed tincidunt risus pellentesque ac.
Usually $97
Bonus #3
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi at nunc in sapien ultricies varius vitae in sapien. Mauris varius turpis quis pellentesque dignissim. Nunc blandit molestie molestie. Sed et molestie magna, et imperdiet sem. In hac habitasse platea dictumst. Suspendisse laoreet gravida sem, sed tincidunt risus pellentesque ac.
Usually $97
Here you can close off your sales page. This is your final chance to reinforce the main benefits of your product or service. Remind people of the challenges that they currently face and will overcome.
Don't forget to ask them to buy your product or service. This is your final CALL TO ACTION, so it is time to tell people what to do next. Make sure it is clear that getting started is simple and easy.
Adding a "P.S." is a proven way to cover and capture any final objections that people may have and convenience them that you or your company have the knowledge, experience and a proven product that will provide them with a solution.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi at nunc in sapien ultricies varius vitae in sapien. Mauris varius turpis quis pellentesque dignissim. Nunc blandit molestie molestie. Sed et molestie magna, et imperdiet sem. In hac habitasse platea dictumst. Suspendisse laoreet gravida sem, sed tincidunt risus pellentesque ac. Vivamus eget orci quis libero malesuada viverra tincidunt eget magna. Nam tristique pellentesque felis, eu facilisis turpis auctor non.